The world’s largest reactive screen, a groundbreaking drone show and a specially composed performance from world-renowned pianist Ludovico Einaudi combine as Abu Dhabi’s newest cultural attraction is launched in style.
An international art collective that began in Japan more than 20 years ago, teamLab has become renowned globally for its innovative digital installations, with immensely popular locations all over the world, from its native Japan to China, the USA, the Netherlands, and Saudi Arabia. With the collective opening its latest museum in Abu Dhabi – a 17,000 sq m multisensory experience on Saadiyat Island – Miral, in partnership with the Department of Culture and Tourism (DCT Abu Dhabi), ensured that the opening was marked in style, engaging HQ Worldwide Shows (HQWS) to produce a spectacular inauguration ceremony.
Reflecting on the task of conceiving and delivering the Grand Opening for teamLab Phenomena Abu Dhabi, HQWS Founding Partner and Chief Creative Officer, Katie Veira, wound back the clocks on the project. “The brief called for two distinct events on the same evening – an exclusive experience for 250 Royal and VVIP guests, followed by a larger event for 600 VIPs, media, and influencers,” she recalled. “We worked closely with the client to develop a range of creative approaches, engaging key stakeholders to align on direction, format, and expectations for this landmark moment.”
Based on the theme ‘The Spark of Curiosity’, the final event format featured several elements, including massive approach lighting and laser mapping installations highlighting architecture of the Zayed National Museum, the Abrahamic Family House and the National History Museum, along with an immersive arrival experience introducing guests to the vision for the Saadiyat Cultural District, a 15-minute inauguration show, a tour of teamLab Phenomena Abu Dhabi, and a post-tour reflection lounge experience.
HQWS engaged a range of technical and production partners, including: Bild Studios, which oversaw projection mapping and visual content; Lighting Designer, Durham Marenghi; Creative Technology Middle East (CTME), which supplied lighting and video; drone show provider, Lumasky; Kvant for lasers, water screens and fountains; Flash Art for pyrotechnics; Blowfish for Music Production; Clair Global for audio design and supply; and Cue2Cue for show-calling and stage management.
Extract above from TPiMEA article.
Produced by HQWS, Chief Creative Officer: Katie Veira, Executive Director: Kamen Veira
Creative Direction: Armanda Baptista,Daz Jamieson. Music: Ludovico Ainaudi
Technical Manager: Kris Collier, Lighting Programmer: Pedro Marce Socias
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